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What is Digital Marketing?


Digital marketing is a smart and effective term for online marketing efforts. Digital channels such as Search engines, Social media, email, and websites to connect with their current and prospective customers. The reality is, people spend double as much time online as they used to spend 10 years ago. The lifestyle of people has changed a lot, People Buy and Sell online, resulting in a new expansion to the virtual world. The traditional way of marketing is getting old and people have started trusting online medium. Marketing means connecting with your target audience in the right place and at the right time. So. You need to meet them on right place where they spend more time i.e. on the Internet.


Digital Marketing is a term which refers to Internet Marketing.


Again? What is Digital Marketing? Whether it’s your website or your online assets – Digital Advertising, Email marketing, online Banners, and many more - there are a huge Options of tricks and Strategy that fall under the branch of digital marketing. And the best digital marketer has skills and ideas to execute them.


Following are the list of Assets and Strategies of Digital Marketing.


Assets:

  • Website.

  • Online Article/ Blog Post.

  • Infographics

  • Mobile Applications.

  • Software/Tools.

  • Web Banners.

  • Social Media Accounts/Pages

Strategy:

  • Search Engine Optimization (SEO) : The process of Optimizing/Upgrading your Website to get top ranking in search engine result pages, which leads to more organic (free) traffic to your website.

  • Content Marketing : The creation and promotion of content for website traffic, Lead Generation, Brand Awareness, or Consumer Interaction comes under Content Marketing.

  • Social Media Marketing : The promotion activity of a brand is done through social media channels such as Facebook, Twitter, Instagram, LinkedIn, etc. Social Media Marketing is more efficient because you can easily focus on your target Audience.

  • Pay-Per-Click (PPC) : A method of getting traffic by paying a publisher for every click on your ad, this method is one of the easiest methods to get traffic to your website. One of the most commonly used PPC is Google Adwords.

  • Affiliate Marketing : The method of promoting someone else’s product or service on your website to get commissions on sales, You get paid on sales conversion rater then sending traffic or putting the link of product/service.

  • Native Advertising : Native advertising refers to the type of advertising which are content-led advertising ramped with other non-paid advertisings BuzzFeed sponsored posts are a good example. Many people think that social media advertising is also a form of Native Advertising.

  • Marketing Automation : Marketing Automation refers to the software that fulfil the needs of Automatic Marketing Acts. Many Companies take help of Automation marketing to send E-mails, Social Media Posts and other Online Actions.

  • Email Marketing : Email Marketing is still widely used Online Marketing Technique by companies. E-mail marketing is used to spread words like discount or greetings for consumer engagements, also useful for content marketing and Business promotion.

  • Online PR : Online PR is same as Traditional PR but with Online Mediums/Channels. The activity to get more traffic on the website through online engagement with consumers, Testimonials, Online Publications, Online Giveaways and offers.

  • Mobile Marketing : Companies lacking in mobile presence never grow fast, Access over Internet through mobile phone is more than desktop. Better a Mobile interface better a company gets famous. Upgrading websites or blogs for mobile usability gets better Traffic. AMP code also helps in Google ranking.

  • Video Marketing : YouTube receives 30 million visitors per day and there are over 1,300,000,000 people who use YouTube. Videos are a great and most entertaining medium for delivering contents. A video content gets more audience than any other way of content delivery.

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Digi Guruji

A BLOG BY RAHUL UPADHYAY. 

The Digital Marketing Blog

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